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History

Persona has achieved top-five billing as a U.S. sign company through 37 years of manufacturing and project management expertise. We want to apply that experience to your program. 

1980 - From our beginning as a sign face wholesaler, Persona evolved and now produces an annual average of 7,000 signs for more than 150 national brands.

1994 - Persona expanded to include a facility in Madison, S.D., specially equipped for channel letter production.

2000 - Persona launched nationwide reimaging campaigns in the early 2000s for brands like Marriott, Choice, and Wyndham. We continue to produce thousands of signs for more than 40 percent of the U.S. hospitality market.

2004 - Persona Madison outgrew its original building and moved into the current plant with updated machinery and increased production staff.

2010 - Persona earned designation as one of only three approved suppliers for the McDonald’s Corporation. We expanded our expertise in signage and drive thru components specific to the industry. Persona continues to increase our QSR and fast-casual corporate and individual franchisee customers each year.

2012 - Persona established a lighting division to supply our customers with "green responsible" energy-efficient LED lighting solutions for parking lots and safety. 

2014 - Persona invested in state-of-the-art digital print capabilities bigger and better than ever to offer customers the highest image quality in seamless sign faces. 

2015 - Persona celebrated our 35th anniversary and we remain a technological leader in the sign industry. Besides hotels and restaurants, we serve c-stores, retailers, and just about any market you can name.

2017 - Persona opens offices in Sioux Falls, South Dakota to house its expanding lighting division.

2018 - Persona gained Hilton Hotels as a client to expands its presence in the hospitality market

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