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Persona Main celebrates 80 Day free of OSHA recorded Injury!

Persona Main & East locations celebrate 80 days FREE from an OSHA Recordable Injury. We here at Persona want to take care of everyone, from customer to employee we want high-quality and safe work.

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Photometrics and how they help!

Given a blueprint of your lighting, Persona will be able to assist in matching products to the customer’s needs. Having the ability to create photometrics in-house provides visualization of a project before any lights are installed. Having a large amount of photometric data will help our lighting professionals select products and options that are most appropriate for your requirements.

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Notable Signs Across America (A-M)

Each sign tells a different story or leads you to a new adventure.  Signs can help identify important and historic locations. Signs can be historical and uphold the spirit of a city. Every state has unique signs, but what do they mean and where are they at, look below to see what notable sign your state has.

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Tired of dark spots and constant bulb replacement? You need to upgrade!

If you dread the arrival of your electricity bill, consider this: on average, LED lighting is 90 percent more energy efficient than halogen and traditional incandescent lights! Imagine the savings on your energy bill. From design to installation, we will work to ensure projects are completed in ways that save you time and money.

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Spot Persona in the News?

Persona was featured at the “Made in Watertown” exhibit in the Codington County Heritage Museum which featured businesses and products that originated in Watertown.

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Unsure about new lighting? Here is why it's a good idea!

While beginning, a new lighting project can be daunting and appear costly at first. This is not true, upgrading to the newest technology allows you to not only become a greener company but saves you money on overhead in energy efficiency.

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5 Ways to Keep your Drive-Thru Competitive

Drive-thrus account for approximately 60% of sales for quick service restaurants. Find out some of the ways drive-thrus are changing to compete in a fiercely competitive market.

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Paint Your World Purple

Persona employees did just that as they rocked purple hair and beads in last weeks Relay for Life, raising over $3000 for this great cause.   In the weeks prior to Relay for Life, Persona held

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2016 Community Service Award

One of Persona's directives is "Share the Wealth." What could be more valuable than sharing blood to save lives? Persona is honored to receive a Community Service Award from Prairie Lakes Healthcare

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Persona is going to Dallas!

Visit Persona at the SPECS Show, March 13-15.   Since building our first sign in 1980, we've been helping retailers, restaurants, and hotels across the country find the perfect sign for their

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Persona completes DQ signs in historic Wrigleyville

Persona manufactured interior and exterior signage for the newly remodeled Wrigleyville Dairy Queen, in the neighborhood of Chicago Cubs' iconic Wrigley Field.

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Persona Employees Adopt a Watertown Family

This Christmas season Persona partnered with the Watertown Salvation Army's "Adopt-A-Family Project" in our community. Employees donated groceries, household products, gas

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Persona appreciates U.S. Veterans and their families

Persona is grateful for the sacrifices of military service people and their families.

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Persona's 12th Hunt

Persona hosted its twelfth pheasant hunt October 5-9. The annual event brings customers, vendors and prospects together to enjoy South Dakota’s ideal autumn weather, to put names with

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Lyle Norton, Persona Employee #1, Retires

Lyle Norton was first in line to join Dennis Holien at Persona after working together at another sign company for the previous seven years.

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ISA Expo

April 8-11 Persona sent 13 representatives to the International Sign Expo 2015 held in Las Vegas. Persona is a corporate sponsor of the annual conventional is hosted by the International Sign Association (ISA).

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Advanced Digital Printing Methods

Persona, Inc. announces the acquisition of the EFI VUTEk GS5500LXr Pro digital printer - the most advanced machine for on-premises production of digital sign faces.

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Persona Signs celebrating 20 years in Madison

Persona has been in South Dakota for 34 years, and the branch in Madison has been around for the last 20.

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Arby's Signage