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Make Your Mark with a Monument Sign

Welcome, all to your business, town, and everything in-between. Monument signs are an easy and efficient way to not only direct but advertise in a beautiful architectural manner.

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Benefits of LED Lighting in Work Environments

LED is well known for its light quality, energy efficiency, and money saving qualities. The benefit of LED lighting doesn’t stop there, installing LED can create a healthier and more productive workforce as well.

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You Need Directional Signs!

Directionals help potential customers, especially ones who are unfamiliar with the environment find their way to your business.

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Lighting Showcase: LED Linkable Wraparound

This cost-efficient lighting is the popular choice for many different settings. With their increased illumination output wrap lights are ideal for locations ranging from shopping malls to college classrooms.

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Choose LED Channel Letters

Channel letter signs are the superior signage choice for your business. Each set of channel letters has an individual structure and separate illumination, resulting in a highly visible signage presentation

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Lighting Showcase: LED Area Luminaries

LED Area Luminaries are great to replace your traditional outdoor lighting fixtures. These area luminaries use a minimal amount of power, so they are ideal for use in parking lots and structures, area lighting, billboards, pathways, recreational area lighting, landscaping, and building lighting.

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10 Common Mistakes You Make With Lighting

Making a mistake while getting new lighting can cost you money on efficiency and total cost. This could happen by using too many fixtures or creating light pollution. You want to ensure you not only save money but provide the greatest safety and security for your business. If you can avoid these common mistakes, you will save money and increase safety.

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Lighting Showcase: LED Vapor Tight Fixtures

LED Vapor Tight Fixtures are an energy efficient industrial fixture that is rugged and durable for a wide variety of applications. These fixtures are suitable for interior and exterior applications.

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What are Pylon Signs?

You may have heard them referred to as Road Signs or Highway Signs and Signage. Pylon Signs are a great way to capture the attention of your audience, this is from their sheer height, making them ideal for drawing attention from passersby, or elevating your signage above obstructions. A uniquely designed pylon sign can have a powerful impact on potential customers.

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3 Basic Functions of Signs

Knowing how signs function can be beneficial for your business to find out where you need signage and why it is going to be beneficial. These functions are the core effectiveness of signage and explain how to best communicate your company to potential customers.

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Lighting Showcase: LED COB Lighting

COB or Chips on Board Lighting is a new technology in the LED market, where multi-LED chips are packaged together as one light bulb.

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Lighting Showcase: LED High and Low Bay Lighting

Bay lighting is very efficient at illuminating large indoor space like warehouses, manufacturing facilities, gymnasiums, factories, and big-box retail stores.

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Lighting Showcase: LED Wall Pack with Photocell

LED wall packs, commonly seen on the side of buildings such as parking garages, walkways, and commercial buildings; provide excellent security and illumination while remaining energy efficient making wall packs the go to option for companies.

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Lighting Showcase: LED Troffer Fixtures and Retrofits

Persona provides retrofits and fixtures in 2x2’ and 2x4’ in 26w, 40w, and 52 watts. These fixtures also are adaptable to controls and are dimmable with 0-10v dimming controls.

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Notable Signs Across America (N-Z)

Every state has unique signs, but what do they mean and where are they at, look below to see what notable sign your state has to offer.

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Persona Main celebrates 80 Day free of OSHA recorded Injury!

Persona Main & East locations celebrate 80 days FREE from an OSHA Recordable Injury. We here at Persona want to take care of everyone, from customer to employee we want high-quality and safe work.

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Photometrics and how they help!

Given a blueprint of your lighting, Persona will be able to assist in matching products to the customer’s needs. Having the ability to create photometrics in-house provides visualization of a project before any lights are installed. Having a large amount of photometric data will help our lighting professionals select products and options that are most appropriate for your requirements.

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Notable Signs Across America (A-M)

Each sign tells a different story or leads you to a new adventure.  Signs can help identify important and historic locations. Signs can be historical and uphold the spirit of a city. Every state has unique signs, but what do they mean and where are they at, look below to see what notable sign your state has.

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Tired of dark spots and constant bulb replacement? You need to upgrade!

If you dread the arrival of your electricity bill, consider this: on average, LED lighting is 90 percent more energy efficient than halogen and traditional incandescent lights! Imagine the savings on your energy bill. From design to installation, we will work to ensure projects are completed in ways that save you time and money.

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Spot Persona in the News?

Persona was featured at the “Made in Watertown” exhibit in the Codington County Heritage Museum which featured businesses and products that originated in Watertown.

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Unsure about new lighting? Here is why it's a good idea!

While beginning, a new lighting project can be daunting and appear costly at first. This is not true, upgrading to the newest technology allows you to not only become a greener company but saves you money on overhead in energy efficiency.

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5 Ways to Keep your Drive-Thru Competitive

Drive-thrus account for approximately 60% of sales for quick service restaurants. Find out some of the ways drive-thrus are changing to compete in a fiercely competitive market.

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Paint Your World Purple

Persona employees did just that as they rocked purple hair and beads in last weeks Relay for Life, raising over $3000 for this great cause.   In the weeks prior to Relay for Life, Persona held

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2016 Community Service Award

One of Persona's directives is "Share the Wealth." What could be more valuable than sharing blood to save lives? Persona is honored to receive a Community Service Award from Prairie Lakes Healthcare

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Persona is going to Dallas!

Visit Persona at the SPECS Show, March 13-15.   Since building our first sign in 1980, we've been helping retailers, restaurants, and hotels across the country find the perfect sign for their

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Persona completes DQ signs in historic Wrigleyville

Persona manufactured interior and exterior signage for the newly remodeled Wrigleyville Dairy Queen, in the neighborhood of Chicago Cubs' iconic Wrigley Field.

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Persona Employees Adopt a Watertown Family

This Christmas season Persona partnered with the Watertown Salvation Army's "Adopt-A-Family Project" in our community. Employees donated groceries, household products, gas

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Persona appreciates U.S. Veterans and their families

Persona is grateful for the sacrifices of military service people and their families.

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Persona's 12th Hunt

Persona hosted its twelfth pheasant hunt October 5-9. The annual event brings customers, vendors and prospects together to enjoy South Dakota’s ideal autumn weather, to put names with

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Lyle Norton, Persona Employee #1, Retires

Lyle Norton was first in line to join Dennis Holien at Persona after working together at another sign company for the previous seven years.

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ISA Expo

April 8-11 Persona sent 13 representatives to the International Sign Expo 2015 held in Las Vegas. Persona is a corporate sponsor of the annual conventional is hosted by the International Sign Association (ISA).

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Advanced Digital Printing Methods

Persona, Inc. announces the acquisition of the EFI VUTEk GS5500LXr Pro digital printer - the most advanced machine for on-premises production of digital sign faces.

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Persona Signs celebrating 20 years in Madison

Persona has been in South Dakota for 34 years, and the branch in Madison has been around for the last 20.

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