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 April 8-11 Persona sent 13 representatives to the International Sign Expo 2015 held in Las Vegas. Persona is a corporate sponsor of the annual convention, hosted by the International Sign Association (ISA).

Persona employees attended the convention to learn about new products, vendors, and technology in the sign industry. For Mel Chandler, purchasing supervisor, “Finding cost reduction opportunities with our existing vendors and new cost reduction opportunities with new vendors” was the chief focus for the trip. 

ISA Sign Expo is the most comprehensive trade show for the signage industry, with products from more than 500 exhibitors including LEDs, digital signage, and wide format digital print. “Seeing new product offerings from the LED vendors,” had the biggest impact for technical sales manager, Les Rossman. Martin Hieb, VP of product development, cited the educational opportunities as most beneficial to him. 

Persona’s staff engineer, Wes Wilkens, attended the convention as a member of the Direct Member Council Steering Committee, to which he was appointed in February earlier this year. Wes represents ISA for the National Electrical Code for Code Making Panel 18 for Article 600 – signs.

Dates for next years’ event are April 20-23 in Orlando, Florida.

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