There is no better investment to make for your business than your on-premise sign. Your sign is what draws attention to your business and makes it stand out from others. The U.S. Small Business Administration calls signs a primary link between a business and its customers.
That’s why it’s important to regularly maintain your signs to increase their lifespan.
Winters, especially like the ones we experience on the Northern Plains, can be rough on signs. That’s why regular maintenance is a good idea, and you can make certain to get the most from your investment in signage.
How do you go about maintaining your signs? Here are some pointers:
CLEANLINESS: With a good cleaning, your signs and your company will look better. Your customers will notice the care you extend to your signs and will know you put the same effort into the products and services you offer. Birds and insects may see your sign as a nice nesting spot, so there may be nests left over from last summer. Spring is a good time to get rid of them, along with any new ones that have been started. Leaves and twigs often get stuck in small crevices of your sign. Remove any debris while cleaning. A clean sign will show your customers that you care about the details.
CONDITION: Look for damage such as cracks, corrosion and frayed wiring and get them repaired. Also check for any loose or broken fittings.
VISIBILITY: Tree limbs and shrubs are usually bare in the winter months, but as they fill out in the spring, they can obscure your signs, hiding them from your potential customers. Now is the time to trim back overgrown foliage and make your sign the main attraction.
LIGHTS: Modern LEDs (light-emitting diodes) have a long life, but older types of lighting such as incandescent and fluorescent bulbs or neon tubes usually don’t. Look at your signs at night to make sure the lighting is up to snuff.
PROTECTION: Just like a roof over your house, some type of shade over your sign will protect it from rain, hail and the sun.
FOUNDATION: Check for standing water near the foundation of your sign. Make sure there is proper drainage in the area. Water should flow away from the sign, not puddle up near it.
Outdoor signs require some maintenance because of age and weather. If you want to update your sign, give Persona a call.