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Persona’s 6 Keys to Project Management

Persona does thousands of signage projects every year, and we’ve been doing so for 40 years. That’s a lot of projects!

It’s little wonder we’re experts when it comes to project management. Experience is the best teacher, and we have a lot of experience.

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Our project managers anticipate details of your sign or lighting project from start to finish, so we can design solutions before you even ask about them. We excel in project management and hone our experience year after year. 

“Our success depends on yours, so we approach your project from your perspective,” said Aaron Schmillen, one of Persona’s project managers. “With Persona, you can expect turnkey results with the same project team from design to installation.” 

Our goal is to WOW you as a customer - providing quality products at the best possible prices.

What are some ways we do that?

  • Streamline processes: In 40 years of production, we have perfected methods to build the highest quality product in the fewest steps.
  • Maximize materials: Technology shows us where we can combine jobs to prevent waste.
  • Best equipment: Machinery that takes over labor functions turns out a product that is consistent at a lower cost.
  • Manufacturing partnerships: Persona works with leading vinyl and LED manufacturers to develop enhanced quality materials for reduced maintenance and longer product life.
  • Business climate: South Dakota is the only state in the nation with no corporate income tax, no personal income tax, no personal property tax, no business inventory tax.
  • Shipping: Freight from South Dakota's central location makes it equitable for franchisees across North America.

Persona has been a leading provider of commercial signs of all kinds for more than 40 years. Whatever type of sign you want – channel letters, pylon signs, monument signs, digital message boards – we can to it. Our services include designing, engineering, permitting, project management, manufacturing and installation.

By giving Persona the opportunity to handle your sign project, you can expect exceptional attention, workmanship and value. You will work with your own project manager from the very beginning of your project to its completion. The result will be a smooth and satisfying in every way.

Persona project managers use a high-tech project-management system for tracking the status of all projects and a thorough record-keeping and reporting system for documenting every step along the way.

These quality-assurance measures mean your small issues will be resolved before they become big problems. Additionally, we have the capacity to effectively manage both large and small signage projects. Your also get the peace of mind of knowing your project manager will always go above and beyond to ensure that the job is done right.

At Persona, we work so collaboratively with you that we consider ourselves partners with your company. Thousands of clients have allowed us to bring their signage visions to life. Many of those clients have been with us since our beginning 40 years ago!