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When severe weather damages your signs, a national sign company like Persona can get you back in business

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When devastating weather hits, Persona can come to the rescue.

Outdoor signs ­-- especially large, free-standing signs -- are designed, built and installed to stand up to severe weather. But sadly, sometimes nature can get the upper hand.

Hurricanes, tornadoes and rare derechos like the one that recently ripped through Iowa can damage or even topple the best-built signs. The Iowa derecho saw straight-line wind speeds of 140 mph, something never before seen in the state. Hurricane Sally receently hammered the Gulf Coast area. 

Entire cities and even entire states can suffer extensive damage from these weather anomalies. Businesses can be hit hard.

Wind Damaged Sign2

Persona can help

That’s when a national sign company like Persona  can be a godsend.

“We always keep an eye on things like hurricanes to know which of our customers might be affected,” Persona’s Hospitality Sales Manager Angela Sycks said. “And it’s more than just being there to help them with their signs. We want to make sure their people are all safe, too.”

Persona sales staffers keep in touch with their customers before and after severe weather hits, letting them know that we are thinking about their well-being and ready to help them when the time comes.

Your signs are important

Signage is vital your business’s success. Your signs let customers know where you are and what you do. They are your most cost-effective marketing tool by building brand awareness and increasing sales.

But if those signs are damaged or destroyed by wind, hail or lightning, they can’t do their job.

Persona has multiple manufacturing facilities with the capacity, the inventory, and the expertise to replace your signs quickly. Weather disasters can create a lot of demand for new signs, but Persona is up to the challenge.

“We know that it’s important to help our partners get back on their feet,” Sykes said, “so we always put a priority on this type of project. We will do whatever it takes to get them back up and running as quickly as possible. Their well-being is important to us. We want to be there to help.”

Weather causing more damage

Severe weather is happening more frequently than ever. According to the U.S. government, there has been a substantial increase in most measures of Atlantic hurricane activity since the early 1980s. Hurricanes have become more intense, happen more frequently, and last longer. And while the frequency of tornadoes and severe thunderstorms appears to be steady, there has been a sizable upward trend in the number of storms causing large financial losses.

If a storm has damaged or destroyed your signs, Persona is here to help you get back in business. As an experienced national sign company, Persona can do it all -- surveying, designing, manufacturing, permitting and installing.

Storm damage can be stressful, so let Persona help your business get back on track.

Persona is one of the nation’s largest sign companies, completing more than 7,000 projects each year. Based in Watertown, South Dakota, Persona has 400 employees and three large manufacturing facilities with the ability and the expertise to get your sign project done quickly and cost effectively anywhere in the country.