There are many ways a business can advertise, but none is more important than having an eye-catching sign.
A great sign serves as a beacon to your business, telling customers where it is and how to get there. A sign is touting your brand 24/7, something no other form of advertising can accomplish.
Money spent on ads in newspapers and magazines, on television and radio, or on the internet, just don’t carry the same benefits. Readership in print publications has been falling steadily for years, a trend also seen in TV and radio. Internet ads are the latest craze, but how many people really pay attention to them?
A study by the business school at the University of Cincinnati found that nearly 8 in 10 people said they have entered a business for the first time based solely on its signs. A different study showed that 85 percent of a store’s customers live within five miles of the store. What better way to attract their attention that with a nice sign?
Another survey done by FedEx Office showed:
· Nearly three-quarters of people said they had told others about a business simply based on its signage.
· More than two thirds of consumers believe that a business’ signage reflects the quality of its products or services.
· About 60% of people say the absence of signs would prevent them from entering a business.
Your sign is one of the most important investments you can make. Once installed, it will help drive customers to your doors for years to come. Your sign will tell everyone who you are, what you do and where you are located. It could win “Employee of the Month” every month of the year!
At Persona, we can provide expert help from the beginning of your sign project to the end. Call us today to see what we can do for your business!