History
Dennis Holien founded Persona in 1980. He chose the name, Persona, to indicate the importance of people and their impact on a company – namely the employees and customers of Persona.
The values Dennis used to shape the company also guided the creation of Persona’s Mission:
Our mission is to WOW the Customer. Our team is Persona’s most important asset. We are dedicated to unequaled customer service, integrity and an unrelenting pursuit of excellence.
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Trusted by the Nations Top Companies for their Signage Needs



Leading the signage Industry
Crafted in the Midwest, Installed Nationwide
A solid foundation of Midwestern values and an unmatched work ethic has helped Persona become one of the Top 5 sign providers in the country.
Qualified Vendor for 200+ Brands
#1 Hospitality Sign Manufacturer in US
8,000+ Installations per Year