Satisfy Your
Brand Guidelines

Persona streamlines your Property Improvement Plan, as well as the renovations and improvements needed to bring your property up to current brand guidelines.

meet brand guidelines

What is a Property Improvement Plan (PIP)?

A PIP is an action plan for a hotel to bring the property in compliance with brand guidelines levied by a branded hotel manager or franchisor.

The ultimate goals are to enhance operating profit and asset value of a property.

The plan might include:

The branded hotel manager or franchisor usually proposes the property improvement plan either with:

PIPs require conceptual thinking, understanding of construction means and methods, detailed cost estimates, and assessing potential scheduling restraints.

All of these elements need to be incorporated and considered when evaluating a property for potential improvements.

pip process brand guidelines

Why Persona?

42 years experience
42 years of experience
partnership brand guidelines
National partnerships
equipment brand guidelines
financing brand guidelines
Industry’s best
financing options

Signage Refurbishment Program

Within our PIP program, we can replace your sign faces cheaper than companies are able to repair them.

sign refurbishment guidelines

Is your business a good fit for Persona?

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