Build Your

Persona is proud to be locally owned company and 100% South Dakota based. Founded in 1980, Persona is one of the Top 5 national sign manufacturers in the United States. Our three locations are conveniently located in the Eastern South Dakota communities of Watertown and Madison.

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How to Apply

You will find our open positions listed by either the Watertown or Madison location. Apply online or stop by Persona Main or Persona Madison to complete an application.

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Our Vision

Persona is best known for providing superb, turn-key project management services while providing quality signs. We manage every aspect of your signage and lighting projects from inception through installation and beyond.

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Leading the signage Industry

Crafted in the Midwest, Installed Nationwide

A solid foundation of Midwestern values and an unmatched work ethic has helped Persona become one of the Top 5 sign providers in the country.

About Us

  • Qualified Vendor for 200+ Brands

  • #1 Hospitality Sign Manufacturer in US

  • 8,000+ Installations per Year