Persona is proud to be locally owned company and 100% South Dakota based. Founded in 1980, Persona is one of the Top 5 national sign manufacturers in the United States. Our four locations are conveniently located in the Eastern South Dakota communities of Watertown, Madison and Sioux Falls.

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Our Vision

Persona is best known for providing superb, turn-key project management services while providing quality signs. We manage every aspect of your signage and lighting projects from inception through installation and beyond.

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Leading the signage Industry

Crafted in the Midwest, Installed Nationwide

A solid foundation of Midwestern values and an unmatched work ethic has helped Persona become one of the Top 5 sign providers in the country.

About Us

  • Qualified Vendor for 200+ Brands

  • #1 Hospitality Sign Manufacturer in US

  • 8,000+ Installations per Year