Persona is proud to be locally owned company and 100% South Dakota based. Founded in 1980, Persona is one of the Top 5 national sign manufacturers in the United States. Our four locations are conveniently located in the Eastern South Dakota communities of Watertown, Madison and Sioux Falls.
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Our Vision
Persona is best known for providing superb, turn-key project management services while providing quality signs. We manage every aspect of your signage and lighting projects from inception through installation and beyond.


Featured Signage Clients
Trusted by the Nations Top Companies for their Signage Needs



Leading the signage Industry
Crafted in the Midwest, Installed Nationwide
A solid foundation of Midwestern values and an unmatched work ethic has helped Persona become one of the Top 5 sign providers in the country.
Qualified Vendor for 200+ Brands
#1 Hospitality Sign Manufacturer in US
8,000+ Installations per Year