Persona, Inc. President Presents $2500 Check to Boys & Girls Club of Watertown

Watertown, SD, July 9th, 2018 – On June 15th, 2018, Mike Peterson, President of Persona, Inc., presented a $2500 check to Liz Christianson, Executive Director of the Boys & Girls Club of Watertown. The event took place in front of the club’s facility, which is currently under renovation.

The donation was funded by Choice Hotels International, choosing the Boys and Girls Club of Watertown to receive the money with input from Peterson and Persona. At their 64th Annual Convention, Choice Hotels International recognized Peterson for his dedication and commitment to the Choice International community. Choice and Persona started their partnership in 1995, where Peterson has helped to build a lasting business relationship.

“The Boys & Girls Club of Watertown is grateful to be selected for this generous gift,” said Christianson. “We are so proud of the youth development services we provide, and this will help our organization continue to offer valuable skills in citizenship, academics and physical wellness which make a difference in the lives of our area youth.  We appreciate Choice Hotels’ investment and their partnership with Mr. Peterson to build successful kids with a promising future.”

The Boys and Girls Club of Watertown has been serving the area since 1973. Their mission is “to inspire and enable all young people to realize their full potential as productive, responsible and caring citizens.” The organization plans on starting services in their newly renovated facility on August 23rd 2018, the same day local children will return to school.

According to the Boys & Girls Club National Outcome report, teens with an optimal club experience are forty-five percent more likely to volunteer in their communities, thirty-eight percent more likely to graduate from high school on time and nineteen percent more likely to attend college.

“I’m glad to see the money go somewhere it will really impact the youth,” Peterson said. “Giving the next generation what they need to succeed is what strengthens communities and makes life a little better for everyone.”


Founded in 1980, Persona is one of the top three full-service sign manufacturers in the nation. Since their founding, the Watertown, SD company has added facilities in Watertown, SD; Madison, SD; Sioux Falls, SD; El Paso, TX; and Juarez, Mexico. They build exterior signs and provide interior and exterior lighting for hotels, retail establishments, and restaurants, such as McDonald’s, Taco John’s, Domino’s, Dairy Queen, Arby’s, Choice Hotels, Marriott International, Wyndham Hotels. Each year Persona completes more than 7,000 locations for more than 250 brands.

Persona’s most important asset is the talented workforce they employ and take value in their culture and family-focused environment much to the credit of being locally owned and managed.  Persona is known by their employees to be a place where there is stability (no layoffs), challenge (empowered employees utilize their talents) and growth (profitable company investing in employees). 

Persona would like YOU to join their team… where everybody will know your name – including their ownership!  You can find out more information about Persona careers at